Sports Equipment Technology: Curriculum

Here you'll find detailed information on current courses of the Bachelor's degree program Sports Equipment Technology. Please note that due to ongoing updates not all courses of the program might be fully displayed. A complete overview of the curriculum for the study year 2016/17 is going to be published in the course of the summer semester 2016.

1. Semester

Name ECTS
SWS
Anatomy and Physiology (ANATP)
German / kMod
5.00
-
Anatomy in Human Factors and Sports Engineering (BFMK)
German / LAB
2.00
1.00
Fundamentals of Anatomy and Physiology (APHYS)
German / ILV
3.00
2.00
Communication 1 (COMM1)
German / kMod
5.00
-
Competence and Cooperation (KOKO)
German / UE
2.00
1.00

Course description

This course focuses on the students' self-responsible learning processes and imparts appropriate learning strategies as well as techniques and methods of time and self-management. It serves the students as a forum to get to know their group colleagues and prepares them for their own teamwork by applying and reflecting on selected team concepts.

Methodology

Impulse lecture, self-study (short videos, literature, etc.), discussion, work in groups, presentation

Learning outcomes

After passing this course successfully students are able to ...

  • aquire learning content in a variety of ways (repertoire) and prepare it for easy access (e.g. structures, visualizations, etc…), thereby taking into account the functioning of the brain
  • prioritize activities based on various methods (e.g. ABC-analysis, Pomodoro-technique) and plan their timing
  • recognise personal stress triggers and behaviour patterns and develop and describe possibilities for pattern interruptions
  • explain phase models of team development (e.g. Tuckman) and team roles (e.g. Belbin) and derive interventions for their own practice

Course contents

  • Learning, learning models and learning techniques
  • Self- and time management
  • Constructive handling of stress
  • Teamwork: tasks, roles, development

Prerequisites

none

Literature

  • Franken, Swetlana: Verhaltensorientierte Führung – Handeln, Lernen und Diversity in Unternehmen, 3. Aufl. 2010
  • Lehner, Martin: Viel Stoff – schnell gelernt, 2. Aufl. 2018
  • Seiwert, Lothar: Wenn du es eilig hast, gehe langsam: Wenn du es noch eiliger hast, mache einen Umweg, 2018
  • Van Dick, Rolf / West, Michael A.: Teamwork, Teamdiagnose, Team-entwicklung, 2. Aufl. 2013

Assessment methods

  • Exercise, case studies, test, written exam

Anmerkungen

none

Technical English (ENG1)
English / UE
3.00
2.00

Course description

In the Technical English course, students will expand their language toolkit to allow them to effectively record and apply technical vocabulary and terminology in the context of future engineering topics such as automization, digitalization, machines and materials and 3D Printing. Moreover, students will advance their technical verbal and written skills by creating technical object and technical process descriptions specifically for technical professional audiences and engineering purposes.

Methodology

small and medium tasks and activities; open class inputs and discussion; individual task completion settings; peer review and discussion

Learning outcomes

After passing this course successfully students are able to ...

  • record and employ technical vocabulary
  • create and understand technical process instructions
  • identify and produce technical text types according to their intended audience and communication purpose (for example a technical article and a process description)

Course contents

  • Future Trends in Technology (automization, digitalization, machines and materials, 3D printing, AI, and the internet of things.)
  • Visualizing technical descriptions
  • Describing technical visualizations
  • Technical object descriptions
  • Technical process descriptions
  • Technical English talk

Prerequisites

B2 level English

Literature

  • Murphy, R. (2019). English Grammar in Use, 5th Edition. Klett Verlag.
  • Oshima, A., Hogue, A. (2006). Writing Academic English, 4th Edition. Pearson Longman.

Assessment methods

  • 30% Technical Process Description Group Task
  • 30% Technical Process Description Language Task
  • 40% in-class writing (20% writing / 20% applied knowledge)
Fundamentals of Computer Science in Life Science Engineering (INFO)
German / kMod
5.00
-
Applications of Programming in Life Science Engineering (PROG2)
German / LAB
2.00
1.00
Programming Fundamentals (PROG1)
German / ILV
3.00
2.00
Fundamentals of Physics (PHYS)
German / kMod
5.00
-
Fundamentals of Physics for Engineering Sciences (PHY1)
German / ILV
3.00
2.00
Physics Laboratory (PHYLB)
German / LAB
2.00
1.00
Introduction to Human Factors and Sports Engineering (EHFSE)
German / kMod
5.00
-
Human Factors Hackathon (HFH)
German / ILV
3.00
2.00
Introduction to Human Factors and Sports Engineering (EHFSE)
German / ILV
2.00
1.00
Mathematics for Engineering Science 1 (MAES1)
German / iMod
5.00
-
Mathematics for Engineering Science 1 (MAES1)
German / ILV
5.00
3.00

Course description

The course „Mathematik für Computer Science 1“ is supposed to convey mathematical skills and a structured mode of thought. The methods acquired by the students, based on a sustainable foundation, enable them to solve up-to-date technical and engeneering problems in an efficient and comprehensible way and to analyze established solutions. After an introductory part the emphasis lies on linear algebra.

Methodology

Both face-to-face learning (lecturing, practical exercises) and self-study (preparation and post-processing) are integrated.

Learning outcomes

After passing this course successfully students are able to ...

  • to properly formulate mathematical statements using propositional logic and set theory, and to represent numbers in various numeral systems
  • to analyze basic properties of functions in one variable, and to interpret these in the appropriate subject context
  • to apply operations and changes of representation with complex numbers, to interpret them geometrically in the complex plane, and to describe harmonic oscillations in terms of complex numbers
  • to solve basic problems in general vector spaces and simple geometric problems in two and three dimensional euclidean space
  • to perform elementary matrix operations, and to compute determinants and inverse matrices
  • to solve systems of linear equations using Gauß‘ algorithm
  • to perform geometric operations in terms of linear mappings
  • to compute scalar products, orthogonal projections and orthogonal transformations, and to interprete them geometrically
  • to compute eigenvalues, eigenvectors and eigenspaces

Course contents

  • Logic and sets
  • Number sets and numeral systems
  • Functions
  • Complex numbers
  • Vector spaces
  • Matrices and linear operators
  • Systems of linear equations
  • Systems of linear equations
  • eigenvalues and eigenvectors

Prerequisites

none

Literature

  • Tilo Arens, Frank Hettlich, Christian Karpfinger, Ulrich Kockelkorn, Klaus Lichtenegger und Hellmuth Stachel: Mathematik. Springer Spektrum (aktuell: 4. Auflage 2018)

Assessment methods

  • The basis for the assessment are 10 (online) quizzes, two units of practical exercises and two written tests. The qualitative criteria for practical exercises and tests are an appropriate understanding of the contents and the necessary mathematical skills.

2. Semester

Name ECTS
SWS
Communication 2 (COMM2)
German / kMod
5.00
-
Business English (ENG2)
German / UE
3.00
2.00

Course description

In this Business English course, students will learn how to write clear, compelling, professional text, as well as, expanding their language toolkit to enable them to record and apply business vocabulary and terminology in the context of future trends in Business and Engineering. These trends would include, amongst others, diversity and inclusion, the globalization of the economy and, also, the internationalization of finance. Moreover, students will advance their verbal and written English language skills by applying critical thinking tools in the creation of impact analyses specifically for technical business audiences of the global community.

Methodology

small and medium tasks and activities; open class inputs and discussion; individual task completion settings; peer review and discussion

Learning outcomes

After passing this course successfully students are able to ...

  • record and employ vocabulary for business in technology
  • create a business technology impact analysis
  • articulate both orally and in written form the different ways in which technology impacts business
  • use specific vocabulary and terminology in, for example, leading a meeting

Course contents

  • Business in Technology (for example finance and investment, the global economy, digital marketing and sales, international teams, and diversity and inclusion)
  • Impact Analyses for Business and Technology
  • Business English Talk

Prerequisites

B2 level English

Literature

  • Murphy, R. (2019). English Grammar in Use, 5th Edition. Klett Verlag.

Assessment methods

  • 30% Business Impact Analysis Group Task
  • 30% Business Impact Analysis Language Task
  • 40% in-class writing
Creativity and Complexity (KREKO)
German / UE
2.00
1.00

Course description

This course introduces the process of finding ideas by testing various creativity techniques, whereby the students also act as moderators using appropriate moderation techniques. As part of the course, students deal with the phenomenon of "complexity", develop a systemic attitude and train the explanation of complex issues, especially for people without major technical expertise.

Methodology

Impulse lecture, self-study (short videos, literature, etc.), discussion, work in groups, presentation

Learning outcomes

After passing this course successfully students are able to ...

  • moderate a map query followed by clustering and multi-point querying
  • Implement case-oriented approaches to the generation of ideas (e. g. lateral thinking, critical thinking) as well as selected creativity techniques (e. g. stimulus word analysis, morphological box) to be explained and applied)
  • adopt a systemic mindset and explain and apply tools for dealing with complexity (cf. B. Effectiveness structures, paper computers
  • explain complex technical issues in a target group-specific manner (also for non-technicians)

Course contents

  • Moderation of groups
  • Brainstorming and creativity
  • Networked thinking, dealing with complexity
  • Explain complex issues

Prerequisites

none

Literature

  • Dörner, Dietrich: Die Logik des Misslingens: Strategisches Denken in komplexen Situationen, 14. Aufl. 2003
  • Lehner, Martin: Erkären und Verstehen: Eine kleine Didaktik der Vermittlung, 5. Aufl. 2018
  • Rustler, Florian: Denkwerkzeuge der Kreativität und Innovation – Das kleine Handbuch der Innovationsmethoden, 9. Aufl. 2019
  • Schilling, Gert: Moderation von Gruppen, 2005
  • Vester, Frederic: Die Kunst vernetzt zu denken, 2002

Assessment methods

  • Exercise, case studies, test

Anmerkungen

none

From the Idea to the Product 1 (PROD1)
German / kMod
5.00
-
Design Theory (KONSL)
German / LAB
3.00
2.00
Industrial Design (INDUS)
German / LAB
2.00
1.00
Fundamentals of Mechanics (MECHA)
German / kMod
5.00
-
Essential Fundamentals of Dynamics (DYN1)
German / ILV
2.00
1.00

Course description

The course "Elementare physikalische Grundlagen der Dynamik" aims to impart scientific skills and knowledge in the context of physics. The main objective of the course is to introduce students to the basic concepts and ideas of classical Newtonian mechanics in such a way that they can apply these basic concepts and ideas in technical practice. In this context, the focus is almost exclusively laid on the treatment of dynamic problems, dynamic problems, which are the subject of various technical disciplines. By solving practice-oriented calculations and taking written tests, the ability to solve technical problems mathematically is acquired and the basics of physical modelling are explained. The subjects taught in the course are of great importance for the entire engineering sciences, as they form the basis for the understanding of many advanced contents from more in-depth lectures and take the presented models as a theoretical basis for more specific lectures in the engineering context.

Methodology

Both face-to-face learning (lecturing, practical exercises) and self-study (preparation and post-processing) are integrated.

Learning outcomes

After passing this course successfully students are able to ...

  • define and explain concepts of dynamics.
  • define and explain Newton's laws of motion.
  • perform kinetic calculations of accelerated motion using Newton's laws and the principle of d'Alembert for linear and circular calculus problems.
  • define and explain the law of work and the law of energy and to solve simple problems (exercises) for mass points.

Course contents

  • Plane kinematics of mass points
  • Work and energy for the plane kinetics of a rigid body

Prerequisites

none

Literature

  • Russel Hibbeler: Technische Mechanik 1
  • Douglas C. Giancoli: Physik. Pearson

Assessment methods

  • The basis for the assessment are 5 (online) quizzes, 5 exercise classes and one written exam. The qualitative criteria for practical exercises and tests are an appropriate understanding of the contents presented and the necessary mathematical skills.
Fundamentals of Statics (STA1)
German / ILV
3.00
2.00

Course description

The course "Physikalische Grundlagen der Statik" aims to impart scientific skills and knowledge in the context of physics. The main objective of the course is to introduce students to the basic concepts and ideas of classical Newtonian mechanics in such a way that they can apply these basic concepts and ideas in technical practice. In this context, the focus is almost exclusively laid on the treatment of static problems, which form the basis of several technical disciplines - especially the theory of structural design and structural construction. The formal basics of these technical disciplines are discussed in detail during the course and are deepened by solving practice-oriented computational tasks and by carrying out a laboratory experiment. In this way, statistical methods of experimental physics (i.e. in particular measurement and measurement evaluation methods) as well as quantitative estimation and interpretation of model-relevant physical quantities are learned, independent work on technical equipment is trained and a basic understanding of scientific working methods is conveyed. The calculations to be solved promote the ability to solve technical problems mathematically. The subjects taught in the course are of great importance for the entire engineering sciences, as they form the basis for the understanding of many advanced contents from more in-depth lectures and take the presented models as a theoretical basis for more specific lectures in the engineering context.

Methodology

Both face-to-face learning (lecturing, practical exercises) and self-study (preparation and post-processing) are integrated.

Learning outcomes

After passing this course successfully students are able to ...

  • use physical units correctly.
  • explain the interrelation between physical parameters.
  • define and explain the principles of statics.
  • add and decompose forces.
  • represent forces by force vectors and determine the absolute value, direction and angle of vectors.
  • define the concept of torque and to calculate it in planar systems.
  • define and explain terms of dry friction, adhesion, sliding, tilting and equilibrium conditions for rigid bodies.
  • specify and apply equilibrium conditions and friction equations for simple components and construction assemblies on which dissipative forces act.
  • set up and carry out physical experiments in the laboratory independently and to prepare protocols according to common standards.
  • apply basic physical processes from the field of mechanics in practice.
  • apply the basic rules of scientific work when writing and analysing texts, and to distinguish between a scientific approach and a non-scientific (everyday life) approach.
  • interpret measurement results according to selected physical theories.
  • to perform error evaluation of experimental data using the methods mean value, standard deviation and Gaussian propagation of uncertainty.
  • apply the concept of linear regression and to perform it in practical cases.

Course contents

  • Physical quantities and units
  • SI System
  • Basic physical concepts (velocity, acceleration, force, momentum, energy, work, power)
  • Newton's laws
  • Force and force vectors
  • Equilibrium at the point in the plane
  • Resultant of systems of forces
  • Equilibrium of rigid bodies
  • Laboratory test: pendulum & statistics
  • propagation of uncertainty, statistical and systematic error

Prerequisites

none

Literature

  • Russel Hibbeler: Technische Mechanik 1
  • Douglas C. Giancoli: Physik. Pearson

Assessment methods

  • The basis for the assessment are 4 (online) quizzes, 5 exercise classes and one written exam. The qualitative criteria for practical exercises and tests are an appropriate understanding of the contents presented and the necessary mathematical skills.
General Chemistry (CHEM)
German / kMod
5.00
-
General Chemistry (CHEM)
German / ILV
3.00
2.00
General Chemistry Laboratory (CHELB)
German / LAB
2.00
1.00
Mathematics for Engineering Science 2 (MAT2)
German / iMod
5.00
-
Mathematics for Engineering Science 2 (MAT2)
German / ILV
5.00
3.00

Course description

The course „Mathematik für Engineering Science 2“ is supposed to convey mathematical skills and a structured mode of thoughtthe emphasis lies on calculus.

Methodology

Both face-to-face learning (lecturing, practical exercises) and self-study (preparation and post-processing) are integrated.

Learning outcomes

After passing this course successfully students are able to ...

  • to examine sequences and series with respect to convergence
  • to compute limits and the asymptotic behavious of functions
  • to explain the definition of the derivative of a function and to interpret the derivative geometrically
  • to apply the rules of differentiation to an appropriate extent
  • to analyze functions by means of differential calculus (e.g. with respect to extrema and curvature behaviour) and to approximate functions locally in terms of Taylor polynomials
  • to compute definite, indefinite and improper integrals
  • to interpret definite integrals as areas or accordingly in the relevant context
  • to classify ordinary differential equations
  • to solve basic ordinary differential equations by standard methods and to interpret them in the appropriate subject context

Course contents

  • sequences and series
  • differential calculus
  • integral calculus
  • ordinary differential equations

Prerequisites

none

Literature

  • Tilo Arens, Frank Hettlich, Christian Karpfinger, Ulrich Kockelkorn, Klaus Lichtenegger und Hellmuth Stachel: Mathematik. Springer Spektrum (aktuell: 4. Auflage 2018).

Assessment methods

  • The basis for the assessment are 10 (online) quizzes, two units of practical exercises and two written tests. The qualitative criteria for practical exercises and tests are an appropriate understanding of the contents and the necessary mathematical skills.

Anmerkungen

none

Measuring and Testing Fundamentals (MESSG)
German / kMod
5.00
-
Electronics in Human Factors and Sports Engineering (ELHFS)
German / LAB
2.00
1.00
Fundamentals of Electronics (ELEK1)
German / ILV
3.00
2.00

3. Semester

Name ECTS
SWS
Biomechanics and Ergonomics (BIOER)
German / kMod
5.00
-
Application of Biomechanics in Human Factors and Sports Engineering (BMHFS)
German / ILV
2.00
1.00
Fundamentals of Biomechanics and Ergonomics (BIOME)
German / ILV
3.00
2.00
Data Acquisition and Analysis in Biomechanics (DATAA)
German / iMod
5.00
-
Biomechanics and Ergonomics Laboratory (BIOLB)
German / LAB
5.00
3.00
From the Idea to the Product 2 (PROD2)
German / iMod
5.00
-
Digitalisation of Design Drafts (DESGN)
German / ILV
5.00
3.00
Hightech Materials 1 (HIGH1)
German / kMod
5.00
-
Materials Testing Plastics (WERKS)
German / ILV
3.00
2.00
Metals (METAL)
German / ILV
2.00
1.00
Measuring and Testing Equipment (MESSE)
German / iMod
5.00
-
Measuring and Testing Sensors (SENSO)
German / ILV
5.00
3.00
Technical Product Design (TEPRO)
German / iMod
5.00
-
Material Selection and Manufacturing Processes (MATER)
German / ILV
5.00
3.00

4. Semester

Name ECTS
SWS
From the Idea to the Product 3 (PROD3)
German / iMod
5.00
-
Load and Movement Simulation of Design Drafts (SIMUL)
German / ILV
5.00
3.00
Group Project Human Factors and Sports Engineering (HFPR1)
German / iMod
5.00
-
Group Project Human Factors and Sports Engineering (HFSPR)
German / PRJ
5.00
3.00
Hightech Materials 2 (HIGH2)
German / kMod
5.00
-
Composite and Lightweight Construction (FASER)
German / ILV
2.00
1.00
Machine Elements (MAEL)
German / ILV
3.00
2.00
Hightech Materials 3 (HIGH3)
English / iMod
5.00
-
Materials and Technology for Performance Apparel (PERFO)
English / ILV
5.00
3.00
Management and Law (MANRE)
German / kMod
5.00
-
Business Law (RECHT)
German / ILV
3.00
2.00

Course description

This course offers an introduction to Austrian business law with a focus on private law

Methodology

Lecture, self-study, discussion, exercises, case studies, inverted classroom

Learning outcomes

After passing this course successfully students are able to ...

  • describe the structure of the legal system and the relationship between european law and national legislation
  • explain the most important private law framework conditions in business life (e.g. legal subjectivity, contract law, representation, default, damages, etc.) and to be able to estimate their influence on business decisions
  • take into account the special characteristics of B2B business transactions (e.g. obligation to notify defects, etc.) as well as those of B2C business transactions (e.g. consumer protection law, etc.);
  • find legal sources (e.g. court rulings) using databases like the Legal Information System of the Federal Government and to research further relevant literature
  • deal with a legal text and to interpret it on the basis of the canon of interpretation of legal methodology
  • meet the requirements of trade law necessary for a specific business activity
  • conclude contracts
  • assess simple legal issues and to decide whether professional support - such as the involvement of a lawyer or notary – is necessary
  • weigh up the advantages and disadvantages of different legal forms in the course of establishing a company

Course contents

  • Legal system
  • European fundamental freedoms
  • Trade Law
  • Legal forms
  • Company register
  • Law of Contracts
  • Consumer protection law
  • Disruptions in performance (default, warranty)
  • Tort Law

Prerequisites

None

Literature

  • Brugger, Einführung in das Wirtschaftsrecht. Kurzlehrbuch, aktuelle Auflage

Assessment methods

  • Written Exam: 70%
  • Interim tests and cases: 30%

Anmerkungen

None

Project Management (PM)
German / ILV
2.00
1.00

Course description

In this sub-module students acquire basic project management skills.

Methodology

Flipped Classroom

Learning outcomes

After passing this course successfully students are able to ...

  • define the term "project"
  • classify projects by means of suitable criteria
  • divide the project life cycle into different phases with different tasks
  • differentiate between different procedure models, to formulate project goals regarding performance, costs and deadlines
  • document requirements in a requirement specification as well as a functional specification in a comprehensible way
  • distinguish between different forms of project organization and outline their respective advantages and disadvantages
  • to differentiate between different project roles
  • identify professional and social skills of project staff as an essential prerequisite for successful project work
  • identify relevant stakeholders and their expectations of the project
  • outline instruments for developing a beneficial project culture, to design countermeasures for unacceptable project risks
  • draw up project plans (e.g. (e.g. work breakdown structure plan, schedule, time schedule, cost plan, etc.)
  • apply project controlling methods and instruments (e.g. earned value analysis, etc.) for the purposes of schedule and cost control
  • evaluate the effects of changing conditions and customer requirements
  • moderate a project final meeting and write a project final report
  • self-critically reflect on the achieved project results (e.g. (e.g. lessons learned etc.) and to derive improvement potentials for future projects in the sense of knowledge transfer
  • present and defend project results to project stakeholders
  • differentiate between program and portfolio management, to use project management software (Project Libre)

Course contents

  • Project characteristics
  • Project term
  • Project types
  • Project Management
  • Procedure models
  • Project goals
  • Project requirements
  • Phase and milestone planning
  • Project Organization
  • Project roles
  • Project Structure Planning
  • Estimate of expenditure
  • Process and time scheduling (e.g. bar chart, network diagram)
  • Resource and cost planning
  • Project controlling and reporting
  • Project completion
  • Stakeholder Management
  • Risk Management
  • Project Marketing
  • Quality Management
  • Document Management
  • Configuration Management
  • Change Management
  • Contract Management
  • Management of project teams
  • Agile project management
  • Scrum
  • Program Management
  • Portfolio Management
  • Project Management Software
  • International Project Management
  • Project Management Certifications

Prerequisites

None

Literature

  • Timinger, Schnellkurs Projektmanagement, Wiley

Assessment methods

  • Project work: 50%
  • Interim tests: 50%

Anmerkungen

Details see Moodle course

Research and Communication Skills (COMM3)
German / kMod
5.00
-
Communication and Culture (KOKU)
German / UE
2.00
1.00
Scientific Writing (WIA)
German / ILV
3.00
2.00

5. Semester

Name ECTS
SWS
Applied Probability and Statistics (AWS)
German / iMod
5.00
-
Applied Probability and Statistics (AWS)
German / ILV
5.00
3.00
Business Administration (BWL)
German / kMod
5.00
-
Accounting (RW)
German / ILV
2.00
1.00

Course description

In this sub-module, students acquire basic knowledge in the areas of external and internal accounting.

Methodology

Flipped Classroom

Learning outcomes

After passing this course successfully students are able to ...

  • to describe the system of double-entry accounting,
  • book simple business transactions,
  • prepare annual financial statements,
  • analyse annual financial statements on the basis of key figures,
  • explain the system of corporate taxation,
  • explain the elements and tasks of cost accounting,
  • list the system components of cost accounting,
  • determine the manufacturing costs of products and draw up an optimal production and sales programme.

Course contents

  • Accounting
  • Bookkeeping
  • Balance sheet analysis
  • Value added tax
  • Taxation of profits
  • Cost accounting

Prerequisites

none

Literature

  • Wala, Baumüller, Krimmel: Accounting, balance sheet and taxes, Facultas
  • Wala: Compact cost accounting, Amazon
  • Wala, Siller: Exam training cost accounting, bookboon
  • Wala, Felleitner: Written training in accounting & finance, Bookboon

Assessment methods

  • Interim tests: 10 points
  • Final exam: 90 points

Anmerkungen

Details see Moodle course

General Management (UF)
German / ILV
3.00
2.00

Course description

In this sub-module students acquire basic knowledge in the fields of normative, strategic and operational management.

Methodology

Flipped Classroom

Learning outcomes

After passing this course successfully students are able to ...

  • distinguish between different types of corporate goals,
  • distinguish between strategic and operational management,
  • explain tasks and instruments of controlling,
  • describe the advantages and disadvantages of a strong corporate culture,
  • develop strategies for a company from the analysis of strengths, weaknesses, opportunities and threats,
  • analyse the advantages and disadvantages of different forms of organizational structure,
  • optimize business processes,
  • distinguish between intrinsic and extrinsic motivation,
  • distinguish between different leadership theories,
  • explain the tasks and instruments of human resources management.

Course contents

  • Management
  • Company goals
  • Corporate Culture
  • Strategic management
  • Organization
  • Change Management
  • Motivation and Leadership
  • Personnel Management
  • Controlling

Prerequisites

none

Literature

  • Wala, Grobelschegg: Kernelemente der Unternehmensführung, Linde

Assessment methods

  • Interim tests: 10 points
  • Final exam: 90 points

Anmerkungen

Details see Moodle course

Elective Modules (VERT)
German / kMod
5.00
-
Elective Module: Ergonomics (VERGO)
German / kMod
5.00
-
Ergonomics - Ergonomic Science (EAW)
German / ILV
3.00
2.00
Usability and user-experience (EUX)
German / ILV
2.00
1.00
Elective Module: Product Design (VPD)
German / kMod
5.00
-
Designvalidation of Products (PDVA)
German / ILV
2.00
1.00
Human-centered Product Design (PDHC)
German / ILV
3.00
2.00
Elective Module: Sports equipment (VSPG)
German / kMod
5.00
-
Applied physics in sports equipment testing (SPHY)
German / ILV
2.00
1.00
Sports Week and Sportsequipment Workshop (SPPW)
German / LAB
3.00
2.00
From the Idea to the Product 4 (PROD4)
German / kMod
5.00
-
Rapid Prototyping and Manufacturing (RPM)
German / ILV
3.00
2.00
Rapid Prototyping and Manufacturing - Project (RPMPR)
German / PRJ
2.00
1.00
Marketing and Science (SCIMA)
German / kMod
5.00
-
Current Topics in Life Science Engineering (CTLSE)
German / ILV
2.00
1.00
Marketing and Sales (MARKT)
German / ILV
3.00
2.00

Course description

In this sub-module students acquire basic skills in the areas of marketing and sales.

Methodology

Flipped Classroom

Learning outcomes

After passing this course successfully students are able to ...

  • define the terms “market” and “marketing”
  • name the components of a marketing plan
  • differentiate between different types of marketing strategies
  • differentiate between different market research methods
  • prepare product policy decisions
  • prepare price policy decisions
  • prepare communication policy decisions
  • prepare sales policy decisions
  • weigh up between different alternatives regarding the organizational anchoring of marketing in the company
  • calculate key figures for effectiveness and efficiency controls in marketing
  • name various instruments of online marketing and to describe their mode of operation

Course contents

  • Concept and Characteristics of Marketing
  • Marketing Planning
  • Marketing Strategies
  • Market Research
  • Product Policy
  • Price Policy
  • Sales Policy
  • Communication Policy
  • Marketing Organization
  • Marketing Controlling
  • Online Marketing

Prerequisites

Fundamentals of Business Administration

Literature

  • Bruhn, Marketing, Springer-Verlag
  • Bruhn, Marketingübungen, Springer-Verlag

Assessment methods

  • Written final exam: 70 points
  • Development of a marketing concept (group work): 30 points

Anmerkungen

Details see Moodle course

Project Human Factors and Sports Engineering (HFPR2)
German / iMod
5.00
-
Group Project Human Factors and Sports Engineering (HFSPR)
English / PRJ
5.00
3.00

6. Semester

Name ECTS
SWS
Bachelor Thesis (BA)
German / kMod
10.00
-
Bachelor Exam (BSCPR)
German / EXAM
2.00
0.00
Bachelor Thesis (BA)
German / EL
8.00
5.00
Internship (BPRAK)
German / kMod
20.00
-
Internship (BPRAK)
German / SO
18.00
0.00
Internship Support and Reflection (PRAKB)
German / BE
2.00
1.00